Applied Innovation
Applied innovation, from startups to global organizations.
We’ve built companies, sold them, and run innovation inside big ones. Now we help founders and leaders do the same — including making sense of what AI actually changes for them.
The stakes
A five-person startup and a 50,000-person company now face the same question.
What do we build, what do we stop doing, and how fast? Founders have to answer it with no margin for error. Large organizations have to answer it while everything else keeps running. We’ve worked both sides.
01 / Strategy
Where to place your bets — whether you have one product or two hundred.
02 / Growth
Past the pilot stage: growth that shows up in the numbers, not the roadmap.
03 / Execution
We stay in the room until it ships — startup speed or enterprise scale.
About us
We don’t just theorize about disruption. We’ve invented, built and sold innovative disruptive companies.
Eran Reshef
Co-founder
Roni Reshef
Co-founder
For large organizations
Facing AI transformation? We help you not only survive it — but thrive.
Practical AI strategies drawn from field-proven experience — and we stay with you from strategy through execution, beyond quick wins to real growth.
Strategy
See the real shift clearly — where AI puts your business model at risk, and where it opens new ground.
Execution
Hands-on experts implementing cutting-edge, customized solutions inside your organization.
Leadership
An immersive AI-strategy simulation where your executives see the consequences of decisions — before they're real.
For startups
We help startups solve their hardest problems — ones we’ve faced ourselves.
- Winning their first customers
- Positioning their offering
- Attracting investors
- Focusing their scarce resources
We don’t just advise — we do the heavy lifting ourselves.
Cyber startup
Helped the founders define their technology vision and market position — leading to a $5M investment.
Trusttech startup
Shaped their offering and closed their first $100K in ARR.
Crypto startup
Wrote their investor deck and introduced them to a VC who invested $2.5M.
Learn
Learning is no longer a one-time thing.
AI isn’t another technology upgrade. It’s rewriting business models, reshaping whole industries, changing how products get built and how new companies get started. Three years in, it’s clear this isn’t a passing wave.
When everything around you is changing this fast, staying up to date stops being optional. It’s the only way to keep making good decisions.
In partnership with FORE, Reichman University
The AI Executive Playbook
Not a technical course — a strategic roadmap for leading an organization in the AI era. Six sessions: mapping your starting point and an organizational stress test, finding quick wins, building disruption and innovation moves, then tackling barriers, regulation, risk and lasting organizational change.
- Executive education
- Six sessions
Giving back
We’re proud to support
Project Max fights racism, antisemitism and intolerance through sports. Fueled by 59 pro athletes — from NBA and NFL players to Olympic medalists — it uses sports as a megaphone for inclusivity, building a movement that champions tolerance and inspires people to stand up against hate.
- 59 athletes
- Ex-NBA & NFL
- Olympic medalists
Let’s turn the AI tsunami into your advantage.
Whether you’re a global enterprise, an early-stage founder, or a leadership team — the conversation starts here.